The nature of Target Media is immediately clear in the field of social media. The strong background of target agency was necessary to develop a new concept of communication, that is different from the classic advertising and which evolves to the communication on social media. Diffusion, dissemination and advertising. The communication is fundamental for any type of working reality. A company which does not communicate, has already lost from the start. Every month, only in Italy, more than 25 million users connect, for this reason today is essential to have a good web site.
Communicating reliability and professionalism, earning credibility and stimulating the interest of the public are only some of the factors that justify the need of “being on the web” and consequently the investment on the image on the web. Target Media deals with the creation of brand identity, that is the set of graphic and communicative aspects and elements which determine the perception and reputation of a brand and of the company. More in detail, it deals with the creation of institutional images, brand and logotype, graphic and packaging design, multimedia applications, mobile applications, corporate videos, creativity for events and exhibitions, publishing, advertising, merchandising, spot and web design.
The Social Media are the news of the last years. At the beginning they were seen as something that would die soon, but today it seems that it is not possible to live without them. The social networks and the world of social media generated a new way to interpret the communication. A communication that became fast, immediate, clear and available for everyone. In the past, the advertising was addressed to “market” niches, while today, thanks to social network, an advertising message could reach a very big public. Target Media believed in the importance of network developed then in the social network right away.
Target Media takes care of corporate pages on social network, for important national and international clients, with the creation of original, modern and captivating contents in line with the enterprising spirit of the client. The nature of Target Media is immediately highlighted in the area of social media, thanks to the solid background of the Target Agency which was fundamental to develop a new concept of communication, different from the classic concept of advertising, evolving in communication on Social Media.
The choice and the planning of the media is not a simple operation. The Media Planning service offered by Target Media consists of identifying the more effective combination of commercial and promotional objectives with online and offline mass media on which developing focused advertising and marketing campaigns. elevision, newspaper, direct e-mail marketing campaign, advertising banner on portals and websites. A campaign is efficient when it develops a coherent core-story on different medias, bringing in the right way the tale to its storyholder.
It is important to select the most suitable means and vehicles in order to reach the communication objectives, not only considering the strategy adopted but in particular with reference to the target. Target Media takes care of all this and much more, from the definition of targets to the media planning, from the reservation of spaces to the analysis of listening data, from the press conferences to the direct marketing,from commercial advertising to budget control.
DailyMood.it, the publishing newspaper of Target Media Srl, has a robust background in the publishing, advertising and web world as a result of the publishing of numerous international projects that are positively recognised from the operators of the sector and from the public. DailyMood.it has the objective to tell the world of today through the timeless trends of the moment, must and cult which inspire us, in order to keep up with the time. Not only fashion like haute couture, but also the discovery of all new mass trend embracing a huge public. Beauty, Moda e Lifestyle.
Inside theDailyMood Magazine is possible to find all this, but also more… from Resort & SPA and Travel section, in order to plan the next escape far away from the day-to-day routine, from the Cinema and Events section, for the big screen fans. A lively, sparkling and authentic style is what distinguish DailyMood, a journey based on style and secrets of beauty not to be missed.